In February, Starbucks launched a partnership with controversial charity Mermaids. For each mermaid cookie sold, the coffee chain plans to donate the equivalent of 50p to the trans-supporting charity.
Starbucks released an advert where a girl goes through her day being referred to by her female name by people in her school, and at home. Finally, when she gets to Starbucks and they ask her name to write on the coffee cup she says ‘James’. The girl is shown to be loved by Starbucks and their inclusive attitude.
Susie Green, the UK founder of Mermaids, took her son to Thailand to have his penis removed when he was aged 16. Mermaids have received funding from ‘Children in Need’ and the government to go into schools and ‘educate’ people about trans issues.
