Thirteen members of the Keswick business community and representatives of the town council met with Keswick Ministries on 6 September to discuss better ways of working together.
Suggestions were put forward to help find more synergies between the Convention and businesses in the town. Keswick Ministries are introducing initiatives including a quarterly town liaison meeting; offering businesses physical and online advertising space during the Convention, as well as promotion from the stage; and cutting back on the afternoon Convention programme so people can have more time to enjoy what is on offer in the town.