Buses and Underground signs were wrapped in rainbow flags by Transport For London as part of London’s Pride week, in early July.
50 Santander bikes (formerly Boris bikes) were adorned with the same symbol. Skittles, the sweets known for their ‘rainbow colours’ were produced in totally white packets as ‘only one rainbow deserves to be the centre of attention’. Facebook now issue a rainbow flag as one of seven standard emojis to use to ‘like’ a status.