Speaking recently at the launch of the Charity Commission’s Public Trust and Confidence in Charities report, Sarah Atkinson, the Commission’s Policy and Communications Director warned that confidence in charities has fallen to its lowest recorded level since monitoring began in 2005.
The report suggests a drop in the public’s trust of charities from 6.7 out of 10 in 2014 to as low as 5.7 this year.
Why is this?
The use of aggressive fundraising and marketing campaigns by some major charities, the very public and unseemly fallout from the recent demise of charities such as Kids Company and the growing disconnect donors feel between the money they give and where it is actually spent are just a few reasons as to why confidence has hit rock bottom.
