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Gwilym Tudur

Date posted: 13 Nov 2024

In mid-October, Wales held its annual Shwmae Su’mae Day. Translated roughly as ‘hi there’, both shwmae (pronounced shoe-mai) in south Wales and su’mae (pronounced see-mai) in north Wales are colloquial greetings used to start a conversation.

Held since 2013, the purpose of Shwmae Su’mae Day is to encourage people to begin conversations in Welsh and promote its use in everyday discussions. Now in its 11th year, Shwmae Su’mae Day has become a national occasion as businesses, workplaces, and universities host events to motivate employees and students to practice the language.