Marketing Jesus

REPACKAGING CHRISTIANITY:
Alpha and the building of a global brand
By Andrew Atherstone
Hodder and Stoughton. 307 pages. £22.00
ISBN 978 1 399 801 515

For the past three decades the Alpha Course has become a significant feature of our national life. Its logo can be seen in every city and town, it has attracted extensive media attention, including a reality TV show, and it is estimated 30 million people have attended a course worldwide.

To mark the retirement, this year, of the face of Alpha, Nicky Gumbel, Andrew Atherstone has produced an extensively researched and carefully written history of its beginnings, main characters and global development.