Gen Z: what now… and where do we go from here?
If there was a prize for the number of key people you’ve influenced before you are 18, Greta Thunberg would probably be a strong contender. She has had an extraordinary time in the last year, speaking at major conferences, going to key places, and meeting so many important world leaders. It’s sometimes hard to remember she will only be 18 later on in 2020. She is part of the Gen Z generation.
The large numbers of people born after the end of the Second World War, especially in the US and the UK, caused the phrase ‘baby boomer’ to be popular for a while, quickly shortened to just ‘boomer,’ and usually taken for simplicity as those born between 1945 and 1963. Those coming afterwards were far fewer in number; they ‘stopped the boom’, or ‘busted’ it, and so for a while were called the ‘baby busters’. This is a disparaging title, however, and when Douglas Coupland published his book Generation X: Tales for an Accelerated Culture in 1991 his phrase instantly stuck and they became ‘Gen X’ (born 1964 to 1982) from then on.
Can a Gen Z work ethic advance the gospel?
Working nine to five? What a way to make a living. Working life has moved on a lot since Dolly Parton first released her catchy and timeless 1980s hit, 9 To 5. Indeed, fast forward a few generations and it would appear that flexibility has trumped security as the key thing that Gen Z’ers are prioritising when it comes to employment.[1]
Have you noticed that recruitment firms are now fronting their adverts with their ability to perfectly match people to a job that fits with their lifestyle? Have you read about the companies experimenting with a four-day week, complete with flexible start and finish times, a nine-day fortnight, and compressed hours?[2] The desire for flexibility with our employment, it would seem, is here to stay.