What can the world’s biggest YouTuber teach you?
Jonny Abbott
As a theology graduate, former pastor and now on the staff at Moorlands College in the communications department, I am learning all I can from everywhere I can about how we can get our message across in the contemporary world. Where to turn?
Well, I have just watched a video of a car with a jet engine strapped to it. The goal is to see how many buses it will jump over. If you were one of the 47 million people who have so far watched the video you will know that this was just one of eight other equally audacious ‘experiments’ put together by YouTuber Jimmy Donaldson, AKA ‘Mr Beast’ (see photo). If you haven’t seen any of Jimmy’s videos before, they involve everything from subscribers competing for private islands, to creating a replica of Willy Wonka’s chocolate factory. As the most subscribed-to individual on YouTube, Mr Beast is redefining what the modern-day entertainer looks like.