Pro-life advert is accurate
The Advertising Standards Agency (ASA)
rejected complaints made against a pro-life
group about a billboard campaign on 2
August.
In
January 2017, Both Lives Matter
(BLM)
ran
two billboards
in Northern
Ireland claiming ‘100,000 people are alive
today because of our laws on abortion. Why
change that?" Fourteen complainants argued
that this claim was misleading and could be not be substantiated. The ASA carried out a
thorough investigation, seeking expert statistical advice, which has backed the claim
made by BLM.