One of my favourite things to do during the Olympics is to watch brands put out inspiring adverts, and sell to us during the games.
Most offer copy-and-paste commercials about how hard it is to make it to the highest stage, but American broadcaster NBC's Olympic advert differs. Its tagline is: 'A little bit of joy goes a long way.'
A key part of sports psychology, as well as the support offered to Christian athletes, is helping them remember why they compete and the joy of their sport, in the midst of the pressure they will inevitably face both internally and externally to perform.
