Learning from the Olympics: don't be afraid to have fun

Jonny Reid  |  Features  |  sport watch
Date posted:  25 Jul 2024
Share Add       
Learning from the Olympics: don't be afraid to have fun

In NBC's advert, American gymnast Simone Biles says: 'I do feel I'm having fun, it's good to feel that again.' Source: X/Screenshot NBC advert

One of my favourite things to do during the Olympics is to watch brands put out inspiring adverts, and sell to us during the games.

Most offer copy-and-paste commercials about how hard it is to make it to the highest stage, but American broadcaster NBC's Olympic advert differs. Its tagline is: 'A little bit of joy goes a long way.'

A key part of sports psychology, as well as the support offered to Christian athletes, is helping them remember why they compete and the joy of their sport, in the midst of the pressure they will inevitably face both internally and externally to perform. 

Share
< Previous article| Features| Next article >
Read more articles on:   sport
Read more articles by Jonny Reid >>
UK & Ireland
Equipping women: 50 trained to give Christmas talks

Equipping women: 50 trained to give Christmas talks

Passion for Evangelism and Oak Hill College have teamed this autumn to offer a practical workshop designed to help women …

Comment
The role of friendship: lessons from Jimmy Anderson and C. S. Lewis

The role of friendship: lessons from Jimmy Anderson and C. S. Lewis

I’ve been listening to Jimmy Anderson’s autobiography. Anyone familiar with England’s greatest fast bowler might question how engaging his story …

About en

Our vision, values and history.

Read more

Looking for a job?

Browse all our current job adverts

Search