‘Him we proclaim’

Nothing has clarified and encouraged my evangelism more than these three words: ‘Him we proclaim’ (Col. 1:28).

The ‘Him’ is of course ‘Christ’, the One who is in you (v.27). Christ is even in the Gentile Colossians. Christ has come to outsiders like us through the wonder of the gospel and now, says Paul, Christ will spread even further – to the uttermost ends of the earth. How? The One who is in us will come out of us through proclamation.

What should we proclaim? It turns out that this is the wrong question. We should be asking Who? And the answer is Christ. We must proclaim Jesus Himself.