Swift – Reputation

Sarah Allen  |  Features  |  Culture watching
Date posted:  1 Nov 2018
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Swift – Reputation

Taylor Swift | photo: thefederalist.com

You’ve got to love Taylor Swift.

Since she was 15 in 2005 she’s been producing incredibly popular, well-written songs and to date has sold 40 million albums worldwide. She maintains a relatively clean-cut image, eschewing sexy photo-shoots, communicating personally with her teenage fans (Swifties) and giving generously to charity. Compared to the Kardashians and Katy Perry, she almost seems like the girl next door.

Moving away

With each album, though, Swift has moved further away from the sweet country, guitar-based, songs of her early years. She has employed classic pop tropes, embraced nostalgic eighties sounds and now, in her most recent album, Reputation (2017), she plays with electro beats and rap. Through it all Swift remains more than anything else a songwriter and, in the best tradition of country music, a storyteller. Her memorable and vivid lyrics manage to convey many of the complexities of a young woman’s life, through teens and twenties.

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