Social media is a relatively recent phenomenon.
According to an ONS report the number of adults accessing the Internet every day in Great Britain more than doubled between 2006 and 2012, largely driven by social media.1 Mention the phrase ‘social media’ and I suspect most people fit into one of three broad categories: willing participants, uneasy users, or steadfast refusers!
The phrase however simply refers to any media platform that allows users to share social content with a network of other users – the best known examples being Facebook, Twitter and Instagram.
