Dr Rhona Knight looks at the current fad for cosmetic surgery
The Ben Sherman advert states ‘Looking good isn’t important, it’s everything’.
In our society looks and image appear to define who we are. Visual images bombarding us daily show us that young, slim and beautiful is the order of the day for women, and a lithe, well-muscled and toned Adonis is the ideal male. Failing to achieve perfection, we can resort to Botox, hair transplants, breast enlargement and even buttock implants. Why not? Cosmetic interventions are advertised freely on the Internet and in tube stations. A phone call to the hair transplant clinic is as easy as attending a Botox party.
