‘Tis the season to spend?

Rachel Helen Smith  |  Features  |  Crossing the Culture
Date posted:  1 Dec 2013
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‘Tis the season to spend?

Scene from the John Lewis advert | image: John Lewis

Forget writing your cards.

Or making the Christmas cake or testing the fairy lights — you know that Christmas is truly getting close when you see the John Lewis Christmas advert on TV.

British retailers will spend almost £400m on advertising between October and December this year, with an increasing percentage of their budget being spent on Christmas television campaigns. What message do these highly-anticipated two-minute teasers communicate?

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