Chicken is on the menu. And not just chicken, but baby animals as well: piglets, lamb, kid goats and veal.
The celebrity chefs, Jamie Oliver and Hugh Fearnley-Whittingstall, have both presented recent Channel 4 programmes on the cruelties of the intensive chicken industry.
Meanwhile BBC3 ran a series in January entitled Kill it, Cook it, Eat it, which did what it says on the can. Each episode showed us the slaughter of baby animals, which were then cooked and eaten before our eyes. The reactions of the studio audience formed the heart of the series.