Wander through any shopping mall or high street. Look at it, listen to it, and observe it.
Hear its sounds and see its colours. Look at the advertising, what is it saying? How does it attract? What hungers does it awaken? How does it distort perceptions of reality?
Where do your gut ideas about success come from? To what do you aspire? How much are you shaped by the places you live and visit? By the sights and sounds and smells of daily life or the hidden prompting of advertising world.