Channel 4 churns out yet another season of Big Brother for those bothering to watch.
I was relieved to discover that since the target audience for Big Brother is 18-34 year olds, I will be safely out of their clutches this time next year as a 35 year-old. So I decided to see what it was that I would be missing in 2006 and started watching.
With the average ratings at 6.2 million for eviction nights, Channel 4 is certainly getting the audience figures that it craves for the sixth Big Brother season. One critic on the Digital Spy Forums website commented that Channel 4 should be renamed ChBB because of its dependence on the one show. Just as Eastenders is the reliable draw for the BBC and Coronation Street for ITV, Big Brother is a cheap money-spinner that is not going to go away, simply because it gives Channel 4 the foundation that it needs to keep going all year round.
