The name 'Disney' works like an undisputed seal of approval. It is recognised the world over as a guarantee of a wholesome, exciting and magical experiences. Most of us remember a trip to the cinema to see a Disney classic, perhaps even a trip 'to see the mouse' in Florida or Paris and many will no doubt give or receive Disney merchandise this Christmas.
This Christmas, the big Disney release, in partnership with the computer animation giant Pixar, is The Incredibles, an interesting departure from the normal Disney cartoon. It is directed by Brad Bird, a writer from the explosive satire of another highly successful cartoon franchise, The Simpsons. The result is a more laidback appeal to a mature audience without the cute and cuddly approach of Monsters Inc and Toy Story, with fast action and pyrotechnics that result in several dead baddies along the way.
These new themes have prompted many to question the direction in which Disney is heading with its animation. It is well known that Disney as a corporation owns production and distribution companies that produce and promote films with themes beyond the U rating, yet the name 'Disney' has become such a force for good in the entertainment world that parents and carers are understandably grateful for the consistently clean and moral fare that its animations offer.
