The BBC gave a high profile to raising millions for charity through an evening of entertainment under the banner of Sport Relief in July.
They were five magnificent hours dedicated to making people pick up the phone and pledge money for the poor, the needy and the suffering; five prime-time hours in which more than £11 million were donated to good causes at home and overseas.
It was a phenomenal exercise in communal concern for the needy. 81,000 people took part in a one-mile run to highlight the 'Go the extra mile' campaign - supposedly in recognition of Roger Bannister's four-minute mile, but who was it that first talked about 'going the extra mile' 2,000 years ago?
