I'm sure you've been there. You're trying to explain the gospel to someone, but they just aren't hearing you. They're listening to the words, but you've some huge hurdles to get through before they'll really hear, let alone respond. Christian students in Wales face this problem every day. The fact is, they are speaking the wrong language. No matter how well they present their message, or how appealing an event they put on, if it's in English, many Welsh-speakers will have closed ears.
It was back in the 1970s, when Welsh national pride was first on the rise that the Christian Unions realised they needed to start sharing the gospel in Welsh, if they were to reach the Welsh-speaking community. As the Christian students prayed for opportunities and began to present Christ in the Welsh language, they saw large numbers converted.
Today, many students still see the Welsh language as essential to their sense of identity and belonging. In the nine Welsh-speaking higher education establishments, the Welsh Society is a distinct and vibrant group.