As we approach the new millennium, the church's mandate to spread the gospel of Jesus Christ is ever more urgent.
Traditional ways of communicating are seen as out-of-date and have been discarded. Many people, especially our young people, have never fully heard the good news about Jesus.
How can we effectively bridge the communication gap? We have appreciated for several decades the power of television, and the way that advertising can alter our purchasing and our worldview. But even this is changing. As sociologist Serge Denisoff writes: 'If you want to reach young people . . . write a song, don't buy an ad.'(1) Music is the new tool.
