Research into the process of communication provides an interesting insight into how we communicate the gospel . . .
Because human beings have always communicated with each other, one might be forgiven for supposing that we know by now how communication works.
In fact, what we now know is that the process is intensely complex. The war of 1939-45 stimulated increasing research into the subject. Propaganda was being recognised as a new and useful weapon of war. It became important to find out how to communicate most effectively.