As the Euro 2024 soccer championship reaches fever pitch, we are likely to see a marked increase in the number of social media comment threads devoted to resolving that most controversial of sports-related disputes: 'Who is the Greatest Of All Time?' (a.k.a. G.O.A.T.)
That dispute normally centres on four or five well-known international players whose exploits on the football field have become the stuff of legend. In fact, they are so famous that fans need only mention their first name, surname, or nickname and everyone knows who they're talking about: Cruyff, Messi, Pele, Maradona, Ronaldo.
All are (or have been) household names across the world: prodigious strikers with record-breaking careers.
Why only hearing half the story is truly bad news
My friend Jim, a small business owner, called me in a state of complete despair. He told me that he …