Notting Hill is still one of my favourite ‘rom coms’ ever. Memorably, it starred Hugh Grant, Julia Roberts, and the late Emma Chambers (who tragically died a few years ago).
In the film, there is a dinner scene in which Emma Chambers’ character refuses the offer of a dish because she is fruitarian. When Hugh Grant’s character asks what that is, she says: ‘We believe that fruit and vegetables have feelings. So we think cooking is cruel. We only eat what has fallen from the tree or bush and that are, in fact, dead already.’
He replies: ‘So, these carrots… have been murdered?’ ‘Yes!’ is her reply.
A tale of two marketing campaigns
Back in 2023, technology company Apple’s corporate sustainability campaign was showcased in the commercial, “2030 Status | Mother Nature”. The …